Senior Performance Marketing Manager - Madrid

Date Posted: Postedhace 8 días
Madrid, Madrid provincia

Job Description

Welcome to your Kenjo application journey

Wait, who’s Kenjo?

A bunch of entrepreneurial dreamers, who really think they can create a better world. Does that sound too crazy?

Kenjo is an innovative all-in-one HR Software that makes the lives of employees, teams, and HR better and easier. With Kenjo, HR teams can efficiently recruit candidates, manage everything from employee documents, on/off-boarding, time off, as well as employee pulse surveys and feedbacks to improve overall engagement. All this, so teams can have more time to focus on the most important asset of every company, its people.

Our vision is to improve the relationship between employees and employers.
Essentially make people get up in the morning looking forward to contributing to society

How will you contribute to our mission?

We are looking for a Performance Marketing expert with more than 5 years of experience to help us grow x5 over the next year through a mix of managing and launching campaigns in various markets, categories and marketing channels. You would work closely with team leads and our Head of Marketing to drive a significant amount of growth through B2B channels: Social Media ADS(LinkedIn and Facebook, Youtube), PPC (Bing and Google Ads), software portals, affiliate marketing, and native advertising. This is both a strategic and hands-on role, so if you are hungry, data-driven, and growth-oriented then this is the right place for you!

This role will suit you if you are self-driven, creative, a team player and have a start-up mindset: build a bike while riding it!

Your main responsibilities are:
  • Managing the paid channel strategy and integrating it with organic social media together driving growth of paid social channels and development, by continuously looking for opportunities to optimize the CPA with a data-driven approach.
  • Analyze data from all paid and organic sources, identifying audiences, bid strategies and optimizing marketing campaign performance in order to generate growth.
  • Plan A/B and multivariate creative tests, bidding, targeting, and test strategies to improve performance.
  • Research and analyze new market trends and seasonality fluctuations and apply learnings to the campaigns.
  • Implement a best-in-class account structure and continue to drive down social CPA's across acquisition and retargeting.
  • Own the paid social buyer persona lifecycle across awareness, engagement, acquisition, onboarding, and retention.
  • Lead social innovation within the team, keeping abreast of market trends and developments, identifying and testing new platforms, digital channels, tech and audiences to drive our social offering forward using a clear test-and-learn agenda.
Can you be the next Kenjonita?

To be successful at this position, we think you should:
  • Excellent English in both written and spoken form, German or Spanish is a plus.
  • 5+ years of experience in Performance Marketing Management, preferable in a B2B SaaS environment.
  • Experience managing yearly budgets of a minimum of EUR 500k across different countries and regions.
  • Proven experience running international campaigns for Google Ads, Bing, Linkedin, Facebook, and native advertisement
  • Advance skills in extracting data from paid platforms and preparing mind-blowing actionable reports. Mastering excels, Google data Studio is key to success in this role
  • Nice to have skills: Supermetrics
  • Previous experience scaling up campaigns and managing, reducing and optimizing budgets.
  • You are passionate about generating content with a growth hacking approach.
  • Experience in running A/B testing campaigns.
  • You have experience with B2B sales and marketing conversion funnels and optimization strategies. Some KPIs to master: CPL, Cost per Opportunity and CAC
(Almost) convinced?

Ok, that is not all, we also offer:
Great office located in Kreuzberg with fruits, granola, drinks, and an awesome rooftop terrace
Home office/ Remote flexibility
Lots of ownership and space to grow
Benefits... duh
Challenging environment
Frequent feedback
Clear goal setting
Learning and development budget
Team buildings and activities

Our guiding principles:
We are honest about who we are and convince customers through our vision & product
Our values tell us how to make decisions on a daily basis. Excellence over quick and dirty, authenticity over fake it til you make it, generosity over stinginess.
Results are important. They bring the resources which allow us to do what we are doing. We believe though that it’s worth nothing, if we don’t do it positively and treat each other with dignity, love, and respect.
We truly believe in equal chances for everybody and think that diversity is one main strength of our team

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